The Weeknd"s XO collaborator la Mar C. Taylor described putting together the zeigen as "Rubik"s cube of problems"





As he gears up weil das his Super bowl Halftime nur performance in Tampa Bay, florida on Feb. 7, die "Blinding Lights" singer, 30, opened hoch about the lengthy process des putting with each other his power — as it came zu light the he's investing $7 million to make it perfect.

Du schaust: Nfl halftime show 2021

"We've to be really focusing on dialing in on the fan at home and making performances a cinematic experience, and we want to do the with die Super Bowl," that told Billboard in its latest cover story featuring his XO collaborators.

His direktors Wassim "Sal" Slaiby deshalb revealed that ns artist put bei $7 million von his own money zu "make this halftime nur be what the envisioned."

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The Weeknd's entire mannschaft took six months des "Zoom calls and email chains" kommen sie put together, according kommen sie Billboard. (A "Rubik's cube of problems," said kelle Mar C. Taylor, XO's creative director.)

The Weeknd's appearance hinweisen Super bowl LV was announced in November, wie he shared that he'd it is in "performing on die iconic stage."

"We all grow hoch watching the world's greatest acts playing ns Super Bowl und one kann sein only dream of being bei that position. I'm humbled, honored und ecstatic kommen sie be die center des that well known stage this year," that said an a drücken sie release.

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JAY-Z — who's in charge of advising on musical events — described the Weeknd as bei "extraordinary performer" who zu sein going kommen sie put top top "an particularly experience."

"The Weeknd has actually introduced a sound all his own. His soulful uniqueness has identified a neu generation des greatness an music und artistry," JAY-Z said in a statement then.

Last year, Jennifer Lopez and Shakira wowed audiences as the erste Latinas zu ever headline the Super bowl Halftime show. Maroon 5 headlined in 2019.

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Ahead of his Feb. 7 performance, the singer ist set to release a compilation through 18 von his biggest hits, including "Can't feeling My Face," "Starboy," "The Hills" und "Love Me Harder," his cooperation with Ariana Grande.

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